There is a fairly big real estate training event taking place next week in Sacramento and it appears that the session on blogging will be hosted by a company representative who had previously offered their blogging platform for free now charges new members $19 a month. There are a few real estate blogging sites that charge “members” even more money that that. They claim these blogging systems are designed for real estate that makes some agents think the money is worth spending. However there are a lot of resources available for free to learn how and what to blog. Although I’m sure there will be agents at the event who will be inspired to start a blog as it is a good way to start marketing yourself online – you don’t need to spend a lot of money every month on your blog. Here are a few free (or nearly free) ways to get started.
Blogger.com or wordpress.com – easy to use free blogging platforms. You will be limited on customizations but these are good places to start. I prefer the greater flexibility that wordpress offers, but both of these sites are free and would be better choices than paying for a real estate blog.
Start a blog on Real Estate Webmasters it’s free and you can find a great online real estate community in the blogs and forum. Just make sure you post original content in the blogs.
Host your own blog using wordpress.org. This is a bit more complex but for the price of a domain name and probably $5 a month, you can create a self hosted blog. The advantage of this would be the many free plugins available to customize the blog.
A big advantage of hosting your own blog is that you build authority on your own site. Blogging on networks like Trulia, Active Rain or Home Gain, you are creating content for potential competitors.