Many real estate agents get into building a web presence by accident or without a real plan. That’s the way it was for me anyway. When I first wanted people to find me on the internet for real estate I spent a lot of time at sites like Active Rain and especially the forum on Real Estate Webmasters linking to pretty much every site that was mentioned, creating profiles many places and submitting my site and information to directories including local search on Yahoo and Google.
One thing I may have been tempted to do when I did not know any better might be to create multiple accounts to promote myself or my website. To do this is spammy and not something that search engines approve of or website users find useful. Sometimes when people aren’t really organized they end up creating multiple accounts on accident – sounds like that’s what happened recently to a Denver SEO firm. Over time it is easy to forget what directory you have already submitted to.
I do know that to build a strong web presence takes time and short cuts might work for a little while but may also lead eventually to a penalty. For instant results, there is always pay-per-click.
Guess it goes back to the idea that site owners who are doing a lot of work themselves on their own sites should think about a strategy as if they were paying someone else to do their SEO. I know I need to be more organized about how many posts I write a week and how many new pages I make for my websites. Creating good consistent content is good both for visitors to my site and is what search engines want to see as well.