I’ve been adding a lot of community pages recently to my website like this page focused on Granite Bay Real Estate.
There seems to be a lot of discussion out in the real estate blogosphere about adding lifestyle searches and demographic information. Some real estate websites are adding zillow zestimates, walk-score information, google map searches with yelp reviews of business around the neighborhood.
I’ve recently added Microsoft’s bird’s eye view and Google’s street view to the detail pages of all the MLS listings. I’ve also added Trendgraphix information on the city and neighborhood pages to provide a quick snapshot of available inventory, pending sales and sold properties. I’m also trying to populate the site with videos that represent different areas. Eventually I would like to make (or have them made) for different areas.
I always try to think like a home buyer/seller when making any change to my site. I’ve been looking at a lot of sites around the country and it seems universally we are all stuck with relatively small photos, still limited use of video, too many blog posts that showcase an agent’s “newest listing”.
Look around in other verticals and the trend is for larger, high quality photos, very media centric/interactive sites. Right now most real estate agents around the country are limited to IDX feeds with relatively small resolution photos. It seems to me, pushing local MLS to increase the photo size might be one way for local real estate sites to stand out.
I’ve been looking at a lot of the demographic data that seems to be placed on a lot of real estate websites and it just does not move me. Even with creating a regional real estate website, I feel I should be able to synthesize the key demographic data for my area while maybe providing relevant links to the “label readers” who want a more in depth analysis of an area.
For now I’m planning on creating a more visual experience for my web visitors, improving navigation and create ways to tempt the user to click through to multiple pages.